As I started my career in selling real estate, I realized early on that most agents specialized in 1 or 2 neighborhoods, selling only 5 to 6 homes a years. I thought something didn’t add up- why are they not selling more homes, helping more families, and ultimately, how are they making a living? If I was going to be a successful real estate agent, one that sells 100’s of homes, I would need a different approach. At the advice of my first broker, under whom I worked and trained, I would need to specialize in selling real estate, not a neighborhood. I went to work developing plans and strategies and learned to leverage technology, not just for myself but for my clients too. Property owners started responding to my new approach and I started landing interviews, competing with the so-called top local agents. Even though I lost many of those interviews, I kept my head up knowing I was on the right track and that my plan works. Then something happened, some of these property owners’ homes weren’t selling by using the top local agents’ strategies of promising unrealistic sell prices and ineffective marketing plans. I started getting calls from past interviews, sometimes even a year later. I re-presented them with what I now coined my “Master Marketing Plan” and sold many of those properties within a few days or weeks, many received multiple offers! Not only did this please our clients, but their family and friends took notice. We now constantly receive generous referrals and many neighbors call us too.
Most real estate agents only work enough so it feels like they’re working, whereas successful realtors work at a pace that gets such results that work is a reward. Truly successful agents don’t even call it work: for them, it’s a passion. Why? Because they do enough to win! Also to make a difference in their clients life!